TED talks are mostly super slick presentations that sometimes appear to me as if someone is trying to sell me a new idea instead of making me think about it or raise deeper questions. The show part of a TED talk often leaves a stronger impact than the actual content. Maybe I only feel more in favor of insecure but somehow emotionally convincing speakers compared to marketing experts for ideas. Anyhow: recently they had Julian Treasure at TED to talk about how sound affects us and how businesses can facilitate sound to increase productivity and sales. This 5 min. presentation could be the most compressed demonstration of the effects of sounds to my thinking. If he wins over the rest of the business world, one day our shopping experiences might be accompanied by perfectly designed soundscapes and our working space is filled with bird song. Here is the first company that provides you with a nature live stream at home or at work – for free, if you manage to deal with an advertising break every 10 or 20 minutes… Brave new world…